Recent Projects VOGUE Portugal
The Portuguese Vogue magazine licence, like all other global licences, has high standards for the design of all display formats. In the case of the web-based solution, these are joined by high demands on the stability, security and scalability of the system. At the same time, it had to be built in such a way that editors with no programming training or experience could easily operate it. From this point of view, the biggest challenge of the project was the development of a custom editorial system.
The new editorial system has two basic functions. To make it easier for editors to publish articles, and to ensure that all design standards are met when publishing. The development process included a setup of library of strictly predefined styles for text sections, galleries and display advertising.
Hora da sesta, escrevo depois
Vogue's advertising customers are mainly high-end brands to which the magazine sells custom-defined advertising space. The system then displays and measures them. At the same time, the displayed advertising must not reduce the user experience of the website visitor. This was a key criterion for the platform upgrade in 2023.