Address

RECO s.r.o.
Sadová 3046/39A,
905 01, Senica
Slovakia

What we do

Branding
Design
Development
Production

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Recent Projects 101 Drogerie

101 Drogerie

Project scope
Brand, Print Design, Web Design, Social Media Management, Photo Production, Web Development

The successful chain of drugstores has a stable place on the Slovak market for 30 years. And for more than 20 of them, we provided them with advertising services; from the production and distribution of flyers through the development of the website to the advertising campaigns.

Jozef Jagušák CEO

101 Drogerie

Pure brand

The first variant of the logo came together with the client, we didn’t design it ourselves. Anyway, we had a clear vision of a logo with clean lines in front of us, which we managed to bring to life in several development stages. The result was a clearly legible and well-recognizable logo, which later defined the branding of the stores.

Project team
Art direction: Jozef Jagušák sr., Milan Mikula; Graphic Design: Martin Marko, Adam Bača, Web Design: Lukáš Vavrinec; Photo: Milan Noga; Web Development: Lukáš Knotek

101 Drogerie-print

Print Design

For more than 20 years, we have ensured the production of all print promotional materials for 101 Drogerie. In terms of the volume of data, the main promotional material was the product flyer, for which we completely covered the product photography, graphic processing of the flyer, its printing and subsequent distribution throughout Slovakia.

Campaign

Lujza Garajová-Schrameková became the first ever famous face and the face of 101 Drogerie's annual campaign. Customers of 101 met her throughout the year in advertising spots, on social networks and in all types of promotional materials.

:sunglasses:

3.00 PM:

Always pleasant and smiling

101 Drogerie-video

Art Direction: Adam Marčan, Mannschaft Agency; Project Manager: Jozef Jagušák jr.; Video Production: Hitchhiker Films

Social and OOH Advertising

The year with Lujza was packed with various published media types. The campaign kicked off with spots, the main messaging was then developed throughout the year into social media outputs and extended to OOH formats in selected shopping centres in Slovakia.

Web

Alongside the campaign we have decided to redesign and technologically upgrade the website for 21st century purposes. We emphasized the modularity of the main landing page, which had to be ready to respond to all the needs of current seasonal campaigns, product news and ongoing discounts.

The site included a leaflet that could be flipped through online and an interactive map with contact details and opening hours for all 240+ branches.

:sunglasses: 03:00 AM:

We have a new branch!